August - November 2020
Dr. Reddy's Laboratories is a leading multinational pharmaceutical company based in India and overseas, committed to providing affordable and innovative medicines for people because they believe ‘Good Health Can’t Wait.’
Earlier this year they forayed into hospital nutrition segment in the country with the launch of a new nutrition drink which is designed to help manage the nutritional needs of cancer, critical care and chronic obstructive poulmonary disease (COPD) patients.
To bring awareness about the importance of Medical Nutrition Therapy, Dr Reddy’s organised Nutrilogues, a series (3 nos.) of Interactive Talks and Discussions for Leading Healthcare Practitioners in August & September 2020. This was followed by NutriXpert on 21 November 2020. This event had meaningful conversations & clear takeaways followed by a Certificate Program for the dietician community.
While choosing a partner to deliver these events Dr Reddy's were quite clear that they needed a platform which is easily accessible keeping in mind the busy schedule of the HCPs. However the aesthetics and look feel of the platform had to be clean and classy to match the standards of the Brand. It had to stand out from the numerous webinars and sessions that these HCPs were attending on a daily basis.
These 1.5 hrs power packed sessions multistreamed on various channels generated great discussions and helped in gaining more knowledge and insights and were viewed by more than 32,288 HCPs from different parts of the country.Contact Us